New Xerox slogan “Work and Work Better”

I had to read this one 3 times.  I still come up with WTF?  It sounds more like something out of a lame speech from a corporate CEO would say to employees right after telling them they are going to be downsized.  I wonder how much this cost Xerox in marketing to come up with.

http://www.streetinsider.com/Corporate+News/Xerox+Corp.+%28XRX%29+Launches+New+Brand+Strategy+with+Work+Can+Work+Better+Theme/10850766.html