Printer sales doing well for Xerox…well in South Africa

Apparently Xerox is doing very well with low to mid-low printer sales in S.A.  I wonder what set them apart from other printers?

http://www.itweb.co.za/index.php?option=com_content&view=article&id=56304:xerox-brand-making-strong-headway-in-sa-despite-printer-market-decline